Dubai is a fascinating destination offering a variety of tourist attractions. Here you will find an unmatched combination of modern city and timeless desert, east and west, old and new. In addition to this, it is also a shopper's paradise.

can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts and from ancient houses with wind towers to ultra-modern shopping malls.

The emirate is both a dynamic international business centre and a laid-back tourist escape; a city where the sophistication of the 21st century walks hand in hand with the simplicity of a bygone era.

But these contrasts give Dubai its unique flavor and personality; a cosmopolitan society with an international lifestyle, yet with a culture deeply rooted in the Islamic traditions of Arabia.

Since earliest times, Dubai has been a meeting place, bringing together the Bedouin of the desert interior with the pearl-diver, the merchant of the city with the sea-going fisherman.

Dubai offers incentive travel organizers a destination which is new and different, combining variety and excitement with professional destination management services and top quality hotels. Dubai’s unique attraction is that it brings together in a single, accessible location the highest standards of comfort and convenience with the adventure of Arabia-from the bustling souks to the majestic desert. An exotic destination with a cosmopolitan lifestyle, Dubai has the right mix to make it the ideal Solution for the incentive travel planner.